Current Conditions of the Market:
Let me be clear: this is not the typical conditions of the market where stocks fluctuate double and triple digit percentages per day. There’s a place for that - the casino. In recent weeks, herds of new traders are pouring into the trading scene hoping to get a piece of the volatile market that has turned the rags to riches, or the other way around. The stock market as a whole, under normal conditions, moves gradually in both directions, guided by trends, innovation, speculation, earnings report, and financial changes. What we are in right now is a hysteria-filled environment that is risky for both veteran traders and novices. Any uninformed, reckless decision can produce different results - by chance. Be wise and do not let chance underlie your success or bankruptcy stories. Please do your research first before investing into anything and whatever you do, do not make the mistake of over-extending yourself with margin (brokerage-provided capital) that you cannot repay should things go south. People have and continue to make this fundamental mistake that will ruin them financially for years. Stock investments should be about long-term growth, stability, and supplemental to your income. Investments should give you access to the opportunity of financial freedom, but should not be your primary source for income. Do not listen to stock gurus and paid-only discord groups - they don’t make money from stocks, they make money from you. Lastly, this atypical market condition is the perfect storm for spontaneous “pump and dumps” where stocks become inflated, and based on fool’s theory or musical chairs (whichever you prefer), the last one that gets out gets burned. Be smart, be patient, do the research.
Basic Stock Jargons & Short/Long Positions:
Long - you’re buying and holding a stock with the intention for it to increase in value.
Short - you’re borrowing shares from a lender (brokerage, investment firm, individual investors), selling it to someone, and hoping to buy it back at a lower price. Your profit is the difference in the sell and buy back price. I’ll provide a real world example because this concept it a bit more complex:

• Person A is a share lender. They want to lend the share and get paid a small interest rate as compensation.
• Person B asks Person A to lend him that share temporarily. Person B does not pay anything upfront, but he promises to pay Person A in the form of interest over time.
• Person B finds a buyer Person C. Person C wants to buy a stock so it can go up. Person C is “long” on this stock. Person B, however, is short on this stock because he wants the value of the stock to go down.
• Person C pays Person B $10 for the stock. Now, Person C has spent $10, and Person B has gained $10.
• Two hypothetical situation happens now:
  • Scenario 1: Stock value increases to $15. Person C is now up $5 and he sells because he’s making nice gains. Person B needs to buy back that share at $15, but he only gained $10 profit initially. Now he needs to fork up $5 to buy back the share, and then return the share back to the lender + any interest accrued. In this scenario, the “short” lost money, the “long” gained money, and the “lender” made interest money.
  • Scenario 2: Stock value decreases to $5. Person C is now down $5 and he sells to cut losses. Person B needs to buy back that share at $5, but he already has $10 in profit initially. Now he pays $5 for the share, leaving him still with $5 profit, and returns the share back to the lender + any interested accrued. In this scenario, the “short” made money, the “long” lost money, and the “lender” made interest money.
• The above scenarios help to show why “shorts” (typically hedge funds or experienced traders) might want to manipulate the stock price to go down. Hedge funds have an incredible amount of power in the market, which I will explain in a bit, and can often create serious price movements to invoke price action that benefits themselves. Shorts, therefore, have the opposite intention of longs. They want share prices to go down, and in the process, can bankrupt certain companies that rely on the stock market liquidity to stay afloat. In other words, when investors leave a stock because it is dropping in value, the company loses that money that they could have used to pay off debt, grow the business, develop new products, pay for expenses, etc.

Market Manipulation:
Market manipulation is not new to the scene. Investors have long known of the existence of stock market manipulation tactics, and every day, we may observe some levels of manipulation in specific stocks, specific categories or industries of stocks, or the entire market. Market manipulation is defined as any actions performed with the intention of moving a certain stock price in favor of the manipulator. In this case, these are the wealthy “whales” or hedge funds, both of which have enormous capital capable of shifting stock prices at alarming speeds. Keep in mind, not all hedge funds do this and not all hedge funds are “shorts”. Some are “neutral” and act as lenders to make money, some are “growth-based” and invest just like everyday traders with the intention of raising share prices, and others are “short” which are probably perceived to be the sadistic groups of the bunch. Below, I will be discussing how manipulation occurs and on different scales.
Manipulation Tactics on a Spectrum:
Market manipulation can happen in certain stock, sectors, or the entire market. There are probably far more types of manipulative tactics than we know, but I will describe the most basic types and the strategies behind it.
Scenario 1:
Let’s say a hedge fund just opened a short position on stock X. Stock X is rising in value because general investors see it as a potential growth stock. Hedge funds are not too excited about this increased share value, so they can “hedge” or protect themselves, by selling put options. When they sell puts, they are anticipating that the stock will continue to surge, which causes the puts to become worthless at expiration, but on the contrary, they will be collecting the “premium” or money paid upfront by traders that bought the put. At the same time, this hedge fund will slowly “cover”, or buy shares of Stock X, so that the increased value of the shares will offset the short position which is losing money. The manipulation here is by using the sheer amount of capital in hand to bolster the stock, both creating favorable conditions for the puts that they sold and the share that they purchased as cover. If they want to add another level of manipulation to this, they can also purchase call options, which will result in profit if the stock price goes up. In this scenario, hedge funds make money at the expense of put option buyers and other shorts that do not have manipulative power or capital to recreate this same strategy.
Scenario 2:
Let’s say a hedge fund just opened a short position on Stock X. Stock X is rising in value because general investors see it as a potential growth stock. This hedge fund does not want to risk extra capital to cover their short position (by buying shares, selling put options, or buying call options), so they try a different route. Keep in mind that hedge funds are typically heavily invested in many stocks and assets, meaning they have a lot of power in deciding the direction of many stocks that have potential to instill widespread fear across the entire market if it drops. Take for example, if Apple and Google began to hurl downwards, this can create panic in the market where everyday traders might sell their shares at a loss. This in turn might ripple through the market as other investors in other stocks are predicting a downward trajectory across the market since these big name stocks are losing value so rapidly. Conveniently enough, hedge funds own a lot of these big name “FANG” stocks.
If I am a moderately sadistic hedge fund, I can sell off a large holding of shares (in the scale of multi millions or billions) that are in the same sector as Stock X, which would incite fear across the sector, creating panic sell offs. The price will drop sharply across the board, including Stock X, and the short position will produce big profits. Because this hedge fund sold off a large chunk of their shares at a good price, they can now cover their short position (essentially getting rid of it), and then buy up these same stocks that were let go earlier, only this time at a much cheaper price. The hedge fund has now made money not only on the short position, but now they got into the stock at a cheap price in which they can explore other manipulative tactics to bolster the price again. This can be done by encouraging analyst upgrades, publicizing “newly” purchased positions without disclosing the fact that they previously owned it, etc.
Scenario 3:
This one involves technology: algorithm trading (commonly referred to as algo trading). This one is a really intricately designed manipulative tactic that investors really have no way of getting around. Algorithm trading is the process of using high-speed super-computers and a team of traders to constantly monitor market activity and trade when opportunities arise. In this case, the hedge funds do not have to do any direct manipulation of the market, which makes this 100% legal. How this works is by taking advantage of how trading works and the time it takes for a trade to be made. For you general investors, we have mobile apps and web-based trading platforms to trade. When we like a stock, we have to go through the motion of inputting the stock ticker symbol, the amount of shares, the price we are willing to pay, hit submit, and confirm the trade. For hedge funds using algorithm trading, all this is done autonomously, which makes submission of an order several magnitudes quicker. When an order is submitted, it goes through a brokerage (Fidelity, Webull, ETrade, TDA, RH, etc.) and the data is rerouted to a clearing house (intermediate party that verifies and processes the trade). Clearing houses are responsible for making sure your orders are filled, but they take it on a first come first serve basis. So if a stock is moving quickly, hedge funds have a serious edge in getting in cheaper and faster as well as getting out higher and faster.
Algorithm trading is integratable as part of the buying and selling strategies mentioned in the two previous scenarios, which is why they can almost guarantee profit. Algorithm trading also uses a lot of data in their backbone to determine the trades that have a high chance of profitability, and it acts on various factors such as volatility, volume, interest activity, news, etc. In some cases, these algorithms can be set to do some extremely sadistic things. I’ll start by talking about “market orders” vs “limit orders”. Before you make a trade on your brokerage, you will notice an option that says “market order” or “limit order”. Market orders are an agreement that you will purchase the stock or option contract at the best price in the market in the momentary space in time. There is of course a huge risk to that because in that short moment in time, there may not be anyone selling at a good price, and instead, some people might set sell limits at ridiculous prices. For example, some people set a sell limit at $1000 for GME. If you did a market order, and you get really unlucky, you might end up snagging a share for $1000 each, when the actual share value might be $300. However, when you set a “limit order”, you are agreeing to buy a share at a maximum price that you designated.
In the event that a hedge fund siphons a ton of shares of a company, the algorithm can be set to sell these shares at a ridiculous sell limit. Remember, when they buy or sell, it’s processed significantly faster at the clearing houses, so if you’re that one unlucky trader that went for a market order on a stock, you might end up purchasing it at a huge premium set by the hedge funds themselves. Moral of the story: DO NOT PURCHASE AS MARKET ORDER - ALWAYS PURCHASE AT LIMIT ORDER.
I’m am not a financial advisor, so take everything I said as gibberish.

Back in december I came across a small project called Prosper.
#Prosper is a prediction market project, just like augur, only much, much better.
First of all i'll precise that I am not a member of the project. I'm just smone who does his homeworks and likes to help :)
I looked into it superficially and it seemed there was potential so I kept an eye on it until public sale. That is until they canceled public sale to replace it with a mining event, essentially putting their prediction platform to live testing. I decided to participate and mine $PROS. That's when I got convinced this had tremendous potential.
I’ll let you hop onto their platform at beta.prosper.so to check by yourself how predictions work, it’s pretty straightforward. You choose a pool amongst the proposed (currently BNB and ETH, many more to come) and predict whether the price will be above or below the ticker displayed. There you go, 2 clicks and you’re in. The predictions are currently closed until next event, which should happen soon.
So what makes me think it’s just a wonder in the making? here is what:

1. The team:

- The team is composed of some of the guys from Prometeus labs (which is a backer of the project btw). Their LinkedIn and twitters are public, they make AMAs etc. We’re dealing with some serious guys, settled in the crypto industry for years.
- More importantly, their mindset is what convinced me. They’re very focused on delivering their roadmap and more, seem to have a clear picture of where they want their product to go, and how to get there. They also have a good understanding of the tokenomics mechanisms of 2021 cryptos and understand the interest of creation and retention of value in the $PROS token.

2. The investors and backers:

You’ll find a list on the website, but the project seems to have very strong backing, from Prom labs ofc, but also from all the other projects they are working with such as chainlink, Polkadot, Matic etc. And then there is Binance, which is not officially listed, but it is clear to me that they are supporting as a part of the BSC ecosystem. I mean, what project gets listed on Binance when it’s like 3 weeks old ? because yeah , Prosper is listed on Binance already. Also the team is connected through Prometeus labs that has had its own token $PROM listed for years.
I would also highlight that their TG (https://t.me/prosperfi) has already 5k+ people and a growing engaged community. That just does not happen with shitcoin projects.

3. The project:

- The project is at the exact spot I’m seeing this bullrun hit:
- Crosschain on many altchains, and mainly BSC which is rocketing atm, but also Polygon (matic) and Polkadot.
- DEFI: although prediction markets are still a niche in the DEFI, someone you may know thinks they're deemed to take their share of this run (hint: he created Ethereum).
- Non Custodial: You make your predictions and claim your gains straight from / to you own metamask wallet (walletconnect will be implemented). Your keys, your money. Best thing? BSC will let you do that for a few pennies of fees.
- The DAO: team will let holders and community participate in the project governance. Will become pretty standard in the future of crypto projects, but we have here a DAO that took a huge decision in the very first week of its existence (see tokenomics section), and that is telling a lot about the strength of the project.
- It is alive and kicking: the platform has been launched and ran for several days as a beta. It saw tremendous volume (over 18.5 M USD) and generated over 355k USD in fees in less than 10 days. This is absolutely huge, espetially considering those fees are going back to the treasury, feeding the whole project as well as holders pockets.
-The UI is miles ahead of the competition. Let’s you literally place a prediction in two clicks.
- It has an open road to capture a good chunck of the Prediciton market: competition is either old news and outdated in technology (augur etc.), or just announced and very far from hitting the market (polkamarket etc.).
- It has many features on the roadmap, with the main being a mobile app (coming out soon), and sports bets. The team already leaked in an AMA (https://www.youtube.com/watch?v=9IB8s6GtVww) that they have secured a partnership with a huge sports betting site. Its is also developing a unique system of bet insurance, and the possibility for holders to open their own custom pools (i.e. be the casino).
- The platform is already ported in Chinese. The fact that china is a gambling addict and bet lover country is news to no one.
- Last but not least, they just announced that they will keep making mining events every time the project is ported to a new Blockchain, giving the opportunity to users to get the BC’s native token + to pro holders to pocket even more Pros. When does this stop getting better ??

4. The $PROS tokenomics:

- The Max supply is 100M $PROS. The circulating supply is currently about 4.5M.
Here is the repartition and unvesting schedule of the supply:
Investors: 4.57M Strategic + 3.4M Seed + 0.25M Presale + 2.01M Private :
½ released on UNI listing in Jan.2021
Seed round: 9 months of linear vesting (0,35% / day), starting from April 14th; Strategic round: 6 months of linear vesting, starting from April 14th; Private round: 8 months of linear vesting, starting from April 14th; Presale round: 3 months of linear vesting, starting from April 14th.
Marketing: 10M - 3 months lock-up, after — 10% per month.
Community funds: 5M - 6 months lock-up, after — 10% per month.
Reserves: 15M - Locked for urgent situations, the community will be notified in advance before unlock;
Ecosystem: 12M - 6 months lock-up, after — 25% every 3rd month.
Team: 13.38M - 1 year lock-up, 1 year linear vesting period;
Staking Rewards: 30M - Remain locked until the binary liquidity program an on-chain aggregation launch.
As you can see, we’re not having a cliff release, the team actually changed their initial plans to adopt linear unvesting and help protect the price of the token, and avoid dumps. Equally, DAO voted in the very first week to delay the start of unvesting by 2 full months in order to give time for product and features roll out. With a total of 99% yeses on the vote, it means that even investors probably voted to vest their own tokens longer, which means they’re in to support the project on the long term.

5. Use of the Token:

This is a very important part. As already said, team has taken good measures to increase the value and rewards of holding $PROS.
Amongst them are mainly the staking (team leaked: very very soon) and Liquidity providing. We don’t have announcement on that yet so I can’t tell more, but I’m feeling it will be huge as part of the fees collected by the platform will be redistributed to the stakers.
Another very interesting use is the DAO vote of course, and the future possibility for the holders to create their own prediction pools and earn fees from them. This is just one of the best use case I’ve ever seen for a token.
These are just the first and announced reasons to hold PROS, and with such low circulating tokens I’m expecting the demand to ramp up pretty fast.
​
So these were all the infos on Prosper and $Pros I have, feel free to DYOR :
Website : https://prosper.so/
Prediciton platform : https://beta.prosper.so/
Medium : https://medium.com/pooler
Main telegram channel: https://t.me/prosperfi
Buy $PROS on Binance https://www.binance.com/en/trade/PROS_ETH
And
UNISWAP https://info.uniswap.org/token/0x8642a849d0dcb7a15a974794668adcfbe4794b56
Before you go I’ll try and help you with one last thing: lets say you saw the value in the project, here is an interesting last info :
#Prosper is currently below 10M market cap.
Which is ridiculously low for such project.
Main competitor is at 160M, and is way behind on pretty much all topics.
It is currently one of the very lowest cap listed on Binance.
As for the price ? Although it keeps going up at a reasonable pace, i would say that it has a lot of room to grow upward from the consolidation phase it has had for 2 weeks now. The team announced some staking news for as soon as this week-end, and i'm expecting it to move the price considerably.

NEW INFO 5 Results from share redemption are posted. Less than .2% redeemed. Very bullish as investors are showing extreme confidence in the future of PLBY.
https://finance.yahoo.com/news/playboy-mountain-crest-acquisition-corp-120000721.html
NEW INFO 4 Definitive Agreement to purchase 100% of Lovers brand stores announced 2/1.
https://www.streetinsider.com/Corporate+News/Playboy+%28MCAC%29+Confirms+Deal+to+Acquire+Lovers/17892359.html
NEW INFO 3 I bought more on the dip today. 5081 total. Price rose AH to $12.38 (2.15%)
NEW INFO 2 Here is the full webinar.
https://icrinc.zoom.us/rec/play/9GWKdmOYumjWfZuufW3QXpe_FW_g--qeNbg6PnTjTMbnNTgLmCbWjeRFpQga1iPc-elpGap8dnDv8Zww.yD7DjUwuPmapeEdP?continueMode=true&tk=lEYc4F_FkKlgsmCIs6w0gtGHT2kbgVGbUju3cIRBSjk.DQIAAAAV8NK49xZWdldRM2xNSFNQcTBmcE00UzM3bXh3AAAAAAAAAAAAAAAAAAAAAAAAAAAA&uuid=WN_GKWqbHkeSyuWetJmLFkj4g&_x_zm_rtaid=kR45-uuqRE-L65AxLjpbQw.1611967079119.2c054e3d3f8d8e63339273d9175939ed&_x_zm_rhtaid=866
NEW INFO 1 Live merger webinar with PLBY and MCAC on Friday January 29, 2021 at 12:00 NOON EST link below
https://mcacquisition.com/investor-relations/press-release-details/2021/Playboy-Enterprises-Inc.-and-Mountain-Crest-Acquisition-Corp-Participate-in-SPACInsider-ICR-Webinar-on-January-29th-at-12pm-ET/default.aspx
Playboy going public: Porn, Gambling, and Cannabis
!!!WARNING READING AHEAD!!! TL;DR at the end. It will take some time to sort through all the links and read/watch everything, but you should.
In the next couple weeks, Mountain Crest Acquisition Corp is taking Playboy public. The existing ticker MCAC will become PLBY. Special purpose acquisition companies have taken private companies public in recent months with great success. I believe this will be no exception. Notably, Playboy is profitable and has skyrocketing revenue going into a transformational growth phase.
Porn - First and foremost, let's talk about porn. I know what you guys are thinking. “Porno mags are dead. Why would I want to invest in something like that? I can get porn for free online.” Guess what? You are absolutely right. And that’s exactly why Playboy doesn’t do that anymore. That’s right, they eliminated their print division. And yet they somehow STILL make money from porn that people (see: boomers) pay for on their website through PlayboyTV, Playboy Plus, and iPlayboy. Here’s the thing: Playboy has international, multi-generational name recognition from porn. They have content available in 180 countries. It will be the only publicly traded adult entertainment (porn) company. But that is not where this company is going. It will help support them along the way. You can see every Playboy magazine through iPlayboy if you’re interested. NSFW links below:
https://www.playboy.com/
https://www.playboytv.com/
https://www.playboyplus.com/
https://www.iplayboy.com/
Gambling - Some of you might recognize the Playboy brand from gambling trips to places like Las Vegas, Atlantic City, Cancun, London or Macau. They’ve been in the gambling biz for decades through their casinos, clubs, and licensed gaming products. They see the writing on the wall. COVID is accelerating the transition to digital, application based GAMBLING. That’s right. What we are doing on Robinhood with risky options is gambling, and the only reason regulators might give a shit anymore is because we are making too much money. There may be some restrictions put in place, but gambling from your phone on your couch is not going anywhere. More and more states are allowing things like Draftkings, poker, state ‘lottery” apps, hell - even political betting. Michigan and Virginia just ok’d gambling apps. They won’t be the last. This is all from your couch and any 18 year old with a cracked iphone can access it. Wouldn’t it be cool if Playboy was going to do something like that? They’re already working on it. As per CEO Ben Kohn who we will get to later, “...the company’s casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth.” Honestly, I stopped researching Scientific Games' sports betting segment when I saw the word ‘omni-channel’. That told me all I needed to know about it’s success.
“Our SG Sports™ platform is an enhanced, omni-channel solution for online, self-service and retail fixed odds sports betting – from soccer to tennis, basketball, football, baseball, hockey, motor sports, racing and more.”
https://www.scientificgames.com/
https://www.microgaming.co.uk/
“This latter segment has become increasingly enticing for Playboy, and it said last week that it is considering new tie-ups that could include gaming operators like PointsBet and 888Holdings.”
https://calvinayre.com/2020/10/05/business/playboys-gaming-ops-could-get-a-boost-from-spac-purchase/
As per their SEC filing:
“Significant consumer engagement and spend with Playboy-branded gaming properties around the world, including with leading partners such as Microgaming, Scientific Games, and Caesar’s Entertainment, steers our investment in digital gaming, sports betting and other digital offerings to further support our commercial strategy to expand consumer spend with minimal marginal cost, and gain consumer data to inform go-to-market plans across categories.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tMDAA1
They are expanding into more areas of gaming/gambling, working with international players in the digital gaming/gambling arena, and a Playboy sportsbook is on the horizon.
https://www.playboy.com/read/the-pleasure-of-playing-with-yourself-mobile-gaming-in-the-covid-era
Cannabis - If you’ve ever read through a Playboy magazine, you know they’ve had a positive relationship with cannabis for many years. As of September 2020, Playboy has made a major shift into the cannabis space. Too good to be true you say? Check their website. Playboy currently sells a range of CBD products. This is a good sign. Federal hemp products, which these most likely are, can be mailed across state lines and most importantly for a company like Playboy, can operate through a traditional banking institution. CBD products are usually the first step towards the cannabis space for large companies. Playboy didn’t make these products themselves meaning they are working with a processor in the cannabis industry. Another good sign for future expansion. What else do they have for sale? Pipes, grinders, ashtrays, rolling trays, joint holders. Hmm. Ok. So it looks like they want to sell some shit. They probably don’t have an active interest in cannabis right? Think again:
https://www.forbes.com/sites/javierhasse/2020/09/24/playboy-gets-serious-about-cannabis-law-reform-advocacy-with-new-partnership-grants/?sh=62f044a65cea
“Taking yet another step into the cannabis space, Playboy will be announcing later on Thursday (September, 2020) that it is launching a cannabis law reform and advocacy campaign in partnership with National Organization for the Reform of Marijuana Laws (NORML), Last Prisoner Project, Marijuana Policy Project, the Veterans Cannabis Project, and the Eaze Momentum Program.”
“According to information procured exclusively, the three-pronged campaign will focus on calling for federal legalization. The program also includes the creation of a mentorship plan, through which the Playboy Foundation will support entrepreneurs from groups that are underrepresented in the industry.” Remember that CEO Kohn from earlier? He wrote this recently:
https://medium.com/naked-open-letters-from-playboy/congress-must-pass-the-more-act-c867c35239ae
Seems like he really wants weed to be legal? Hmm wonder why? The writing's on the wall my friends. Playboy wants into the cannabis industry, they are making steps towards this end, and we have favorable conditions for legislative progress.
Don’t think branding your own cannabis line is profitable or worthwhile? Tell me why these 41 celebrity millionaires and billionaires are dummies. I’ll wait.
https://www.celebstoner.com/news/celebstoner-news/2019/07/12/top-celebrity-cannabis-brands/
Confirmation: I hear you. “This all seems pretty speculative. It would be wildly profitable if they pull this shift off. But how do we really know?” Watch this whole video:
https://finance.yahoo.com/video/playboy-ceo-telling-story-female-154907068.html
Man - this interview just gets my juices flowing. And highlights one of my favorite reasons for this play. They have so many different business avenues from which a catalyst could appear. I think paying attention, holding shares, and options on these staggered announcements over the next year is the way I am going to go about it. "There's definitely been a shift to direct-to-consumer," he (Kohn) said. "About 50 percent of our revenue today is direct-to-consumer, and that will continue to grow going forward.” “Kohn touted Playboy's portfolio of both digital and consumer products, with casino-style gaming, in particular, serving a crucial role under the company's new business model. Playboy also has its sights on the emerging cannabis market, from CBD products to marijuana products geared toward sexual health and pleasure.” "If THC does become legal in the United States, we have developed certain strains to enhance your sex life that we will launch," Kohn said. https://cheddar.com/media/playboy-goes-public-health-gaming-lifestyle-focus Oh? The CEO actually said it? Ok then. “We have developed certain strains…” They’re already working with growers on strains and genetics? Ok. There are several legal cannabis markets for those products right now, international and stateside. I expect Playboy licensed hemp and THC pre-rolls by EOY. Something like this: https://www.etsy.com/listing/842996758/10-playboy-pre-roll-tubes-limited?ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=pre+roll+playboy&ref=sr_gallery-1-2&organic_search_click=1 Maintaining cannabis operations can be costly and a regulatory headache. Playboy’s licensing strategy allows them to pick successful, established partners and sidestep traditional barriers to entry. You know what I like about these new markets? They’re expanding. Worldwide. And they are going to be a bigger deal than they already are with or without Playboy. Who thinks weed and gambling are going away? Too many people like that stuff. These are easy markets. And Playboy is early enough to carve out their spot in each. Fuck it, read this too: https://www.forbes.com/sites/jimosman/2020/10/20/playboy-could-be-the-king-of-spacs-here-are-three-picks/?sh=2e13dcaa3e05
Numbers: You want numbers? I got numbers. As per the company’s most recent SEC filing:
“For the year ended December 31, 2019, and the nine months ended September 30, 2020, Playboy’s historical consolidated revenue was $78.1 million and $101.3 million, respectively, historical consolidated net income (loss) was $(23.6) million and $(4.8) million, respectively, and Adjusted EBITDA was $13.1 million and $21.8 million, respectively.”
“In the nine months ended September 30, 2020, Playboy’s Licensing segment contributed $44.2 million in revenue and $31.1 million in net income.”
“In the ninth months ended September 30, 2020, Playboy’s Direct-to-Consumer segment contributed $40.2 million in revenue and net income of $0.1 million.”
“In the nine months ended September 30, 2020, Playboy’s Digital Subscriptions and Content segment contributed $15.4 million in revenue and net income of $7.4 million.”
They are profitable across all three of their current business segments.
“Playboy’s return to the public markets presents a transformed, streamlined and high-growth business. The Company has over $400 million in cash flows contracted through 2029, sexual wellness products available for sale online and in over 10,000 major retail stores in the US, and a growing variety of clothing and branded lifestyle and digital gaming products.”
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
Growth: Playboy has massive growth in China and massive growth potential in India. “In China, where Playboy has spent more than 25 years building its business, our licensees have an enormous footprint of nearly 2,500 brick and mortar stores and 1,000 ecommerce stores selling high quality, Playboy-branded men’s casual wear, shoes/footwear, sleepwear, swimwear, formal suits, leather & non-leather goods, sweaters, active wear, and accessories. We have achieved significant growth in China licensing revenues over the past several years in partnership with strong licensees and high-quality manufacturers, and we are planning for increased growth through updates to our men’s fashion lines and expansion into adjacent categories in men’s skincare and grooming, sexual wellness, and women’s fashion, a category where recent launches have been well received.” The men’s market in China is about the same size as the entire population of the United States and European Union combined. Playboy is a leading brand in this market. They are expanding into the women’s market too. Did you know CBD toothpaste is huge in China? China loves CBD products and has hemp fields that dwarf those in the US. If Playboy expands their CBD line China it will be huge. Did you know the gambling money in Macau absolutely puts Las Vegas to shame? Technically, it's illegal on the mainland, but in reality, there is a lot of gambling going on in China. https://www.forbes.com/sites/javierhasse/2020/10/19/magic-johnson-and-uncle-buds-cbd-brand-enter-china-via-tmall-partnership/?sh=271776ca411e “In India, Playboy today has a presence through select apparel licensees and hospitality establishments. Consumer research suggests significant growth opportunities in the territory with Playboy’s brand and categories of focus.” “Playboy Enterprises has announced the expansion of its global consumer products business into India as part of a partnership with Jay Jay Iconic Brands, a leading fashion and lifestyle Company in India.” “The Indian market today is dominated by consumers under the age of 35, who represent more than 65 percent of the country’s total population and are driving India’s significant online shopping growth. The Playboy brand’s core values of playfulness and exploration resonate strongly with the expressed desires of today’s younger millennial consumers. For us, Playboy was the perfect fit.” “The Playboy international portfolio has been flourishing for more than 25 years in several South Asian markets such as China and Japan. In particular, it has strategically targeted the millennial and gen-Z audiences across categories such as apparel, footwear, home textiles, eyewear and watches.” https://www.licenseglobal.com/industry-news/playboy-expands-global-footprint-india It looks like they gave COVID the heisman in terms of net damage sustained: “Although Playboy has not suffered any material adverse consequences to date from the COVID-19 pandemic, the business has been impacted both negatively and positively. The remote working and stay-at-home orders resulted in the closure of the London Playboy Club and retail stores of Playboy’s licensees, decreasing licensing revenues in the second quarter, as well as causing supply chain disruption and less efficient product development thereby slowing the launch of new products. However, these negative impacts were offset by an increase in Yandy’s direct-to-consumer sales, which have benefited in part from overall increases in online retail sales so far during the pandemic.” Looks like the positives are long term (Yandy acquisition) and the negatives are temporary (stay-at-home orders).
https://www.sec.gov/Archives/edgadata/1803914/000110465921006093/tm213766-1_defa14a.htm
This speaks to their ability to maintain a financially solvent company throughout the transition phase to the aforementioned areas. They’d say some fancy shit like “expanded business model to encompass four key revenue streams: Sexual Wellness, Style & Apparel, Gaming & Lifestyle, and Beauty & Grooming.” I hear “we’re just biding our time with these trinkets until those dollar dollar bill y’all markets are fully up and running.” But the truth is these existing revenue streams are profitable, scalable, and rapidly expanding Playboy’s e-commerce segment around the world.
"Even in the face of COVID this year, we've been able to grow EBITDA over 100 percent and revenue over 68 percent, and I expect that to accelerate going into 2021," he said. “Playboy is accelerating its growth in company-owned and branded consumer products in attractive and expanding markets in which it has a proven history of brand affinity and consumer spend.”
Also in the SEC filing, the Time Frame:
“As we detailed in the definitive proxy statement, the SPAC stockholder meeting to vote on the transaction has been set for February 9th, and, subject to stockholder approval and satisfaction of the other closing conditions, we expect to complete the merger and begin trading on NASDAQ under ticker PLBY shortly thereafter,” concluded Kohn.
The Players: Suhail “The Whale” Rizvi (HMFIC), Ben “The Bridge” Kohn (CEO), “lil” Suying Liu & “Big” Dong Liu (Young-gun China gang). I encourage you to look these folks up. The real OG here is Suhail Rizvi. He’s from India originally and Chairman of the Board for the new PLBY company. He was an early investor in Twitter, Square, Facebook and others. His firm, Rizvi Traverse, currently invests in Instacart, Pinterest, Snapchat, Playboy, and SpaceX. Maybe you’ve heard of them. “Rizvi, who owns a sprawling three-home compound in Greenwich, Connecticut, and a 1.65-acre estate in Palm Beach, Florida, near Bill Gates and Michael Bloomberg, moved to Iowa Falls when he was five. His father was a professor of psychology at Iowa. Along with his older brother Ashraf, a hedge fund manager, Rizvi graduated from Wharton business school.” “Suhail Rizvi: the 47-year-old 'unsocial' social media baron: When Twitter goes public in the coming weeks (2013), one of the biggest winners will be a 47-year-old financier who guards his secrecy so zealously that he employs a person to take down his Wikipedia entry and scrub his photos from the internet. In IPO, Twitter seeks to be 'anti-FB'” “Prince Alwaleed bin Talal of Saudi Arabia looks like a big Twitter winner. So do the moneyed clients of Jamie Dimon. But as you’ve-got-to-be-joking wealth washed over Twitter on Thursday — a company that didn’t exist eight years ago was worth $31.7 billion after its first day on the stock market — the non-boldface name of the moment is Suhail R. Rizvi. Mr. Rizvi, 47, runs a private investment company that is the largest outside investor in Twitter with a 15.6 percent stake worth $3.8 billion at the end of trading on Thursday (November, 2013). Using a web of connections in the tech industry and in finance, as well as a hearty dose of good timing, he brought many prominent names in at the ground floor, including the Saudi prince and some of JPMorgan’s wealthiest clients.” https://www.nytimes.com/2013/11/08/technology/at-twitter-working-behind-the-scenes-toward-a-billion-dollar-payday.html Y’all like that Arab money? How about a dude that can call up Saudi Princes and convince them to spend? Funniest shit about I read about him: “Rizvi was able to buy only $100 million in Facebook shortly before its IPO, thus limiting his returns, according to people with knowledge of the matter.” Poor guy :(
He should be fine with the 16 million PLBY shares he's going to have though :)
Shuhail also has experience in the entertainment industry. He’s invested in companies like SESAC, ICM, and Summit Entertainment. He’s got Hollywood connections to blast this stuff post-merger. And he’s at least partially responsible for that whole Twilight thing. I’m team Edward btw.
I really like what Suhail has done so far. He’s lurked in the shadows while Kohn is consolidating the company, trimming the fat, making Playboy profitable, and aiming the ship at modern growing markets.
https://www.reuters.com/article/us-twitter-ipo-rizvi-insight/insight-little-known-hollywood-investor-poised-to-score-with-twitter-ipo-idUSBRE9920VW20131003
Ben “The Bridge” Kohn is an interesting guy. He’s the connection between Rizvi Traverse and Playboy. He’s both CEO of Playboy and was previously Managing Partner at Rizvi Traverse. Ben seems to be the voice of the Playboy-Rizvi partnership, which makes sense with Suhail’s privacy concerns. Kohn said this:
“Today is a very big day for all of us at Playboy and for all our partners globally. I stepped into the CEO role at Playboy in 2017 because I saw the biggest opportunity of my career. Playboy is a brand and platform that could not be replicated today. It has massive global reach, with more than $3B of global consumer spend and products sold in over 180 countries. Our mission – to create a culture where all people can pursue pleasure – is rooted in our 67-year history and creates a clear focus for our business and role we play in people’s lives, providing them with the products, services and experiences that create a lifestyle of pleasure. We are taking this step into the public markets because the committed capital will enable us to accelerate our product development and go-to-market strategies and to more rapidly build our direct to consumer capabilities,” said Ben Kohn, CEO of Playboy.
“Playboy today is a highly profitable commerce business with a total addressable market projected in the trillions of dollars,” Mr. Kohn continued, “We are actively selling into the Sexual Wellness consumer category, projected to be approximately $400 billion in size by 2024, where our recently launched intimacy products have rolled out to more than 10,000 stores at major US retailers in the United States. Combined with our owned & operated ecommerce Sexual Wellness initiatives, the category will contribute more than 40% of our revenue this year. In our Apparel and Beauty categories, our collaborations with high-end fashion brands including Missguided and PacSun are projected to achieve over $50M in retail sales across the US and UK this year, our leading men’s apparel lines in China expanded to nearly 2500 brick and mortar stores and almost 1000 digital stores, and our new men’s and women’s fragrance line recently launched in Europe. In Gaming, our casino-style digital gaming products with Scientific Games and Microgaming continue to see significant global growth. Our product strategy is informed by years of consumer data as we actively expand from a purely licensing model into owning and operating key high-growth product lines focused on driving profitability and consumer lifetime value. We are thrilled about the future of Playboy. Our foundation has been set to drive further growth and margin, and with the committed capital from this transaction and our more than $180M in NOLs, we will take advantage of the opportunity in front of us, building to our goal of $100M of adjusted EBITDA in 2025.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
Also, according to their Form 4s, “Big” Dong Liu and “lil” Suying Liu just loaded up with shares last week. These guys are brothers and seem like the Chinese market connection. They are only 32 & 35 years old. I don’t even know what that means, but it's provocative.
https://www.secform4.com/insider-trading/1832415.htm
https://finance.yahoo.com/news/mountain-crest-acquisition-corp-ii-002600994.html
Y’all like that China money?
“Mr. Liu has been the Chief Financial Officer of Dongguan Zhishang Photoelectric Technology Co., Ltd., a regional designer, manufacturer and distributor of LED lights serving commercial customers throughout Southern China since November 2016, at which time he led a syndicate of investments into the firm. Mr. Liu has since overseen the financials of Dongguan Zhishang as well as provided strategic guidance to its board of directors, advising on operational efficiency and cash flow performance. From March 2010 to October 2016, Mr. Liu was the Head of Finance at Feidiao Electrical Group Co., Ltd., a leading Chinese manufacturer of electrical outlets headquartered in Shanghai and with businesses in the greater China region as well as Europe.”
Dr. Suying Liu, Chairman and Chief Executive Officer of Mountain Crest Acquisition Corp., commented, “Playboy is a unique and compelling investment opportunity, with one of the world’s largest and most recognized brands, its proven consumer affinity and spend, and its enormous future growth potential in its four product segments and new and existing geographic regions. I am thrilled to be partnering with Ben and his exceptional team to bring his vision to fruition.”
https://www.businesswire.com/news/home/20201001005404/en/Playboy-to-Become-a-Public-Company
These guys are good. They have a proven track record of success across multiple industries. Connections and money run deep with all of these guys. I don’t think they’re in the game to lose.
I was going to write a couple more paragraphs about why you should have a look at this but really the best thing you can do is read this SEC filing from a couple days ago. It explains the situation in far better detail. Specifically, look to page 137 and read through their strategy. Also, look at their ownership percentages and compensation plans including the stock options and their prices. The financials look great, revenue is up 90% Q3, and it looks like a bright future.
https://www.sec.gov/Archives/edgadata/1803914/000110465921005986/tm2034213-12_defm14a.htm#tSHCF
I’m hesitant to attach this because his position seems short term, but I’m going to with a warning because he does hit on some good points (two are below his link) and he’s got a sizable position in this thing (500k+ on margin, I think). I don’t know this guy but he did look at the same publicly available info and make roughly the same prediction, albeit without the in depth gambling or cannabis mention. You can also search reddit for ‘MCAC’ and very few relevant results come up and none of them even come close to really looking at this thing.
https://docs.google.com/document/d/1gOvAd6lebs452hFlWWbxVjQ3VMsjGBkbJeXRwDwIJfM/edit?usp=sharing
“Also, before you people start making claims that Playboy is a “boomer” company, STOP RIGHT THERE. This is not a good argument. Simply put. The only thing that matters is Playboy’s name recognition, not their archaic business model which doesn’t even exist anymore as they have completely repurposed their business.”
“Imagine not buying $MCAC at a 400M valuation lol. Streetwear department is worth 1B alone imo.”
Considering the ridiculous Chinese growth as a lifestyle brand, he’s not wrong.
Current Cultural Significance and Meme Value: A year ago I wouldn’t have included this section but the events from the last several weeks (even going back to tsla) have proven that a company’s ability to meme and/or gain social network popularity can have an effect. Tik-tok, Snapchat, Twitch, Reddit, Youtube, Facebook, Twitter. They all have Playboy stuff on them. Kids in middle and highschool know what Playboy is but will likely never see or touch one of the magazines in person. They’ll have a Playboy hoodie though. Crazy huh? A lot like GME, PLBY would hugely benefit from meme-value stock interest to drive engagement towards their new business model while also building strategic coffers. This interest may not directly and/or significantly move the stock price but can generate significant interest from larger players who will.
Bull Case: The year is 2025. Playboy is now the world leader pleasure brand. They began by offering Playboy licensed gaming products, including gambling products, direct to consumers through existing names. By 2022, demand has skyrocketed and Playboy has designed and released their own gambling platforms. In 2025, they are also a leading cannabis brand in the United States and Canada with proprietary strains and products geared towards sexual wellness. Cannabis was legalized in the US in 2023 when President Biden got glaucoma but had success with cannabis treatment. He personally pushes for cannabis legalization as he steps out of office after his first term. Playboy has also grown their brand in China and India to multi-billion per year markets. The stock goes up from 11ish to 100ish and everyone makes big gains buying somewhere along the way.
Bear Case: The United States does a complete 180 on marijuana and gambling. President Biden overdoses on marijuana in the Lincoln bedroom when his FDs go tits up and he loses a ton of money in his sports book app after the Fighting Blue Hens narrowly lose the National Championship to Bama. Playboy is unable to expand their cannabis and gambling brands but still does well with their worldwide lifestyle brand. They gain and lose some interest in China and India but the markets are too large to ignore them completely. The stock goes up from 11ish to 13ish and everyone makes 15-20% gains.
TL;DR: Successful technology/e-commerce investment firm took over Playboy to turn it into a porn, online gambling/gaming, sports book, cannabis company, worldwide lifestyle brand that promotes sexual wellness, vetern access, women-ownership, minority-ownership, and “pleasure for all”. Does a successful online team reinventing an antiquated physical copy giant sound familiar? No options yet, shares only for now. $11.38 per share at time of writing. My guess? $20 by the end of February. $50 by EOY. This is not financial advice. I am not qualified to give financial advice. I’m just sayin’ I would personally use a Playboy sports book app while smoking a Playboy strain specific joint and it would be cool if they did that. Do your own research. You’d probably want to start here:
WARNING - POTENTIALLY NSFW - SEXY MODELS AHEAD - no actual nudity though
https://s26.q4cdn.com/895475556/files/doc_presentations/Playboy-Craig-Hallum-Conference-Investor-Presentation-11_17_20-compressed.pdf
Or here:
https://www.mcacquisition.com/investor-relations/default.aspx
Jimmy Chill: “Get into any SPAC at $10 or $11 and you are going to make money.”
STL;DR: Buy MCAC. MCAC > PLBY couple weeks. Rocketship. Moon.
Position: 5000 shares. I will buy short, medium, and long-dated calls once available.

Artist: Joji
Album: Nectar
Label: 88Rising
Release Date: September 25, 2020
Listen:
Spotify
Apple Music
YouTube Music
Deezer
Soundcloud
Background
Not many artists have had a come-up as interesting and eccentric as George Kusunoki Miller, a former YouTube comedian/edgelord turned moody R&B singer. George first got his taste of internet fame as FilthyFrank, a character he described as everything a person should not be, he played the notorious persona on YouTube for over 6 years and eventually had to retire it due to him losing passion for it and suffering from stress induced seizures, which playing the character often caused.
Throughout his time as FilthyFrank however he began experimenting with music, mostly of the satirical kind at the start, his first tracks were under the FilthyFrank persona, the first one being Who's The Sucker, a dumb track where he somehow manages to rhyme "nicer" with "vagina", go figure.
A few years later, alongside the satirical rap, Joji began to make what he would consider as serious music, and this is where the timeline gets a bit messy, as he put out multiple tracks under multiple different aliases and the lines got blurred pretty fast, so I won't focus on aliases too much, but rather on the music he put out, around this era he released the therapeutical Medicine, the slow and melancholy We Fall Again, and Dumplings, which was Joji's best attempt at a trap banger.
In 2015, he birthed the Joji alias, released two singles on Soundcloud under that name, and announced a project called Chloe Burbank Vol. 1, the project was later scrapped and is probably sitting on Joji's hard drive, unfinished, however, the two singles he put out, thom and you suck charlie, were the tracks that put him in the spotlight, not to mention that to this day, there are some of his fans that believe these 2 tracks are his best and will not be topped, but that's a discussion for another day.
Following the overwhelmingly positive reception, Joji began to put out more tracks and singles, both under the aforementioned alias and Pink Guy, which was a character that blossomed into a satirical rap project, but I won't be covering that too much, and will focus on what he did as Joji instead, most tracks Joji put out were met with positive reception, some of the tracks, such as worldstar money, ended up on his debut EP as well.
Sometime around early 2016, Joji ended up signing with 88rising, a label focused on building the bridge between east and west, he explained in an interview that he was initially a consultant for the duo behind the record label, however, once the duo noticed his music and how well it was received, they asked him to jump on board and he instantly took the chance, getting signed alongside the likes of Rich Brian and Higher Brothers.
The label immediately undertook Joji and began distributing his catalog on their YouTube channel and helped him release more music, which was a couple of singles in the earlier half of 2017, and his debut EP in the latter half, the EP, known as "In Tongues", was met with mixed reception from fans and critics alike, with some describing it as his most concise body of work so far that is oozing potential, and others describing it as a bleak project that fails to set Joji apart from the sea of artists on the same wavelength as himself.
Following the release of the EP, Joji began working on his debut album, known as BALLADS 1, the album's first single, YEAH RIGHT, was released on the 8th of May, the track was first believed to be a standalone loosie as it was released 5 months before the album itself, however it ended up being on the album and was confirmed as the one of the singles alongside SLOW DANCING IN THE DARK, CAN'T GET OVER YOU, which features a production credit from non other than Clams Casino, and TEST DRIVE.
The album was well received, and was praised for containing a wider variety of sounds than its predecessor, it felt like a natural progression for Joji's sound and was a step forward towards a more mainstream approach whilst not sacrificing any of the rawness that Joji's older stuff had, which seemed to be what most fans were expecting from him.
Moving forward Joji stayed mostly silent throughout 2019, appearing on the second 88Rising collaboration album, which was negatively received due to it's lack of creativity and sub-par performances from most label signees, he also appeared on Rich Brian's sophomore album, The Sailor, and released which is now known to be as the first single from Nectar, Sanctuary, a synth based poppy track that previewed a vocally improved and more confident version of Joji.
What was assumed to be a loosie turned out to be the beginning of an album rollout, as half a year later Joji released Run, setting a new standard for himself both instrumentally and vocally, and a couple of months later he released Gimme Love, a double sided track with a fun, catchy beginning and a melancholy ballad driven ending, the last single, Daylight, was released on the 8th of August, the instrumental was produced by Diplo and the track itself sounded like Joji's attempt to break into the mainstream.
Without warning, he also released two tracks that he classified as "NOT SONG", the first being Pretty Boy, which actually ended up on the album with a Lil Yachty feature, and the second being FTC, which sadly did not end up on the album, both tracks had videos and it seemed to me at first that the purpose of both tracks was to serve the lore that Joji has built around the album, which I will be touching up on in this write-up.
A day before the album's release, he put out Gimme Cum, an enigmatic track with a mysterious message.
Nectar itself was pushed back from it's original July release date due to the pandemic and Black Lives Matter protests, the album however was released on the 25th of September.
Album Lore
If there's one thing George is no stranger to, it would definitely be worldbuilding, as he has proven time and time again that he has a knack for it, especially with his FilthyFrank YouTube channel, where he managed to create characters, locations, and an entire universe out of a few satirical characters, his lore was adored by many and even though visually he never wrapped up the story he did release a book that served as closure for the FilthyFrank lore.
This album's lore is not as straight forward however, and there are multiple theories doing the rounds on the internet, personally I will go by what sounded most convincing to me in terms of timeline and storyline, however do feel free to expand on what I've said or correct me, George has left multiple things left open to interpretation therefore I would not be surprised if there were multiple different meanings to the same thing.
Our story begins in the music video for Gimme Love, where we see a young Joji who appears to be a small time engineer that is eager to climb through the ranks of the company he is working for, as he rises however he appears to become more stressed out and agitated at all times, lashing out at his coworkers and breaking down consistently, throughout the music video we can see that the more he progresses, the more roadblocks he runs into, which causes his behavior to become more psychotic and manic, as the shots move forward we see him accept awards, lead his very own research team, run failed experiments on his coworkers that causes them to bleed, and eventually receive military covert status, which did not come without sacrifices, as we see him smile less and less throughout the video.
In the second half of the video, we see Joji steal the rocket he helped build by locking out his crew members, and launch himself into space, disappointing everyone he worked with and stabbing them in the back he appears to be quite happy however, eventually his mood flips as he is faced with two choices, engage or eject, the following shot does not allow us to see which one he picked as we are facing his back, all we see is Joji making the choice and gearing up for what's to come.
The lines get blurred around this spot and many people have different theories as to which video is the right one chronologically, personally I believe Daylight comes next, and my theory is Joji is having some sort of fever dream featuring his previous coworkers, most notably the older people who went through layers of plastic surgery, who appear in the music video for FTC, where they are seen wearing badges that features the same organization Joji worked for, throughout the video they are seen rummaging through the wreckage caused by Joji, clearly looking for something specific, which ends up being the award Joji won.
Back to Daylight, Joji appears to be some sort of intern working for the director and the actors, towards the end of the music video we can see Joji waking up from the aforementioned fever dream, clearly in a daze, as the shot widens we see that he is alone, in a barren wasteland, with nothing around him except for a tent and what appears to be a device used for communication, he plants a few seeds in the soil and sits by the device, hoping for a sign of life.
Next comes Run, where we are once again met with Joji having a nightmare, the entire video symbolizes being trapped in a place you don't want to be in, as Joji appears to be in a never ending limousine with people he has no interest in whatsoever, towards the end of the nightmare we actually see Joji running across a massive wasteland, the same wasteland we saw him in at the end of the Daylight music video, throughout the video, we see Joji become consumed by the soil itself, which I would assume is a representation of his fears back then, seeing as he was alone and had little to no hope of being saved whatsoever.
Joji wakes up from this nightmare and appears to be in some kind of spaceship, if the videos were released chronologically, we would be completely lost at this point, lucky for us, we already know what the spaceship is, as we see a picture of the Sanctuary crew in the final shots of the Run music video, I'm gonna go out on a limb here and say that the crew is the ones that saved him from death and picked him up from the mess that he placed himself in, hence the name Sanctuary, which means refuge or safety from pursuit, persecution, or other danger
The crew itself is seen in action in the music video for Sanctuary, where Joji appears to be fighting and defeating some sort of one-eyed alien supervillain at the start, however, once he is defeated, both Joji and the crew themselves become aimless, as they are living monotonously without a goal, thankfully(???), one of the crew members sees this and decides to take matters into his own hands, by surgically removing his own eye, which portrays his transformation into the new supervillain, and following this up by killing a crewmember and escaping on his own, once again giving the spaceship it's own purpose.
Unfortunately the music videos that were put out after the release of the album appear to be too subtle for me to think they are connected in any way, shape or form, there are many theories of course but I can't help but feel like that most of them are a reach.
The most plausible explanation for this lore that I can think of is that the whole escaping from earth on his own, landing in a barren wasteland, trying to plant seeds in it, and eventually being picked up by a group(88Rising, wink wink) is a metaphor for his transition from FilthyFrank to Joji, the barren wasteland stands for how hopeless he felt at the time and the seeds symbolize the loosies he was slowly dropping before ditching his channel to become an R&B superstar, which if true, solidifies the idea that George was done with FilthyFrank long before he actually left the channel itself.
Regardless, I thought the lore was very enjoyable and it was nice to see Joji back in one of his elements at least, most fans would have been disappointed in me if I had not touched up on it a bit seeing as it was a huge part of the albums release and they are intertwined in some sort of way.
Review

When it's lovely I believe in anything What does love mean When the end is rolling in

• Ew

It is important for me to preface this review with the fact that this Joji album is not like anything we've ever heard from him before, this is not the one man army, garageband using, sample meshing Joji that we knew in the past, this is Joji with an entire team behind his artistic vision, a whole group of people working with him to help him push his sound to the next level, and unfortunately, while the quality of the music has clearly went up, when so many people have their own input on something eventually the lines get blurred and the album loses its artistic direction and cohesion, which is one of my only complaints with this album, and I'm glad I got it out of the way first.
Artistic direction and cohesion aside, this album contains some of Joji's highest highs to date, especially the singles, that's not to say that there aren't some deep cuts on here that shine as well, but once you listen to the album in it's entirety you quickly understand why the singles were chosen as singles, especially when you consider how sonically different they are from the non-singles.
Sanctuary, the album's first single, is a sweet, poppy and synthy track that features a high pitched and melodic Joji, some of the track's lyrics are somewhat abstract but they are quite visually descriptive and that's always a plus in my book, the instrumental itself is quite spacey and has a nice retro vibe to it, already a huge step forward from what we've already heard from George, the track's climax reaches towards the end and gives us a beautiful bridge,with Joji crooning about wanting to be held by a significant other.

I fell for your magic, I tasted your skin And though this is tragic, at least I found the end I witnessed your madness, you shed light on my sins And if we share in this sadness, then where have you been?

• Run

Run is one of the more cinematic cuts on this album, the track is truly a double edged sword because although it's one of Joji's best, it has set an extremely high standard for both Joji and the album, leaving fans such as myself worried about whether or not he will ever reach a similar high, the production is clean, Joji's vocal lines are as dynamic as ever, the guitar melody is infectious, the lyrics are better than anything Joji has ever written and he is putting his heart and soul into every word, the electric guitar solo at the end is also something worth mentioning, which sits perfectly right in front of Joji's distant and wide vocals, ending the track on a strong note.

Look into your heart and let me know Do things turn black and gray as they go? When I'm far too gone, can you show me love? Give me love

• Gimme Love

The lyrics above come from the album's third single, a 2 sided track that starts as a bouncy, percussive, fast paced, and catchy song, with Joji chanting and pleading to be given love, softly singing about being surrounded by apathetic people, after the second chorus the entire song comes to a halt in order to make room for a mellow guitar and Joji's harmonies, which are absolutely stunning if I may add, the track, much like many other tracks on here, ends on a cinematic strong note with a string section and a grandiose piano.
The final single, Daylight, is no doubt unexplored territory for Joji, the instrumental, which was produced by Diplo, starts off slow and minimalistic, with a simple yet groovy bassline, and reaches its apex on the chorus, when it suddenly becomes extremely lush, heavy, and thick, the track is most definitely a solid attempt at modern day and mainstream pop music, clearly made with the intention of receiving radio play.
All of the singles show up in the first leg of the album, which is absolutely phenomenal, the opener track, Ew, starts off light and easy, with a somber and distant arpeggiated piano backed with Joji's soft vocals, who's singing about heartbreak and the loss of many relationships, sounding as bitter as ever lyrically, the chorus includes a grand string section and a chord progression that is fully panned to the right and sitting all the way behind the mix, and surprise surprise, the track itself ends on a cinematic strong note, much like many of the other tracks on here.

I've got no aim, a million rounds, is nothing real? A hundred pounds of heavy steel, it feels so loud Tied to my chest, it feels so loud I'll take a peek to across the peaks This grass is neat and I'm quite unique But I'd like to be, but I'd like to be

• MODUS

Up next comes MODUS, a moody track that has an intro similar to the opener track but later on has Joji melodic rapping to a murky trap instrumental, with Joji of course sounding better than ever, lyrically speaking, many of the themes on this album are similar, Joji is mostly singing about relationships, heartbreak, and the need for a significant other, the lyrics themselves give the album a nocturnal, bitter, hopeless vibe, which is what we've come to expect from Joji's music nowadays.
The third track, Tick Tock, is a plucky banger of an instrumental that has Joji rapping over it with pitched up vocals on the chorus which is something that's a little bit reminiscent of his older, more amateur work, the vocal layering on the verse is also something worth mentioning, really showcases Joji's dynamic range and how much he improved as a whole, the track is nothing groundbreaking in terms of what we've heard so far and remains lowkey for the most part but is without a doubt one of my favorites on this project.

On Nectar, one of the yet-to-be-announced tracks was produced when the artist was only sixteen years old. “I’m excited to see if it sticks out or not to the listeners.” he reveals.

• Joji Interview with Schön! Magazine.

While not officially announced by Joji himself, it is safe to say that Upgrade is the aforementioned track, a small interlude that seats itself in the earlier part of the album, the track starts with a grandiose piano, which is quite unnecessary if you ask me, because once we have it out of the way all we get is a very obviously barebones instrumental made from a different time, the telltale sign being non other than the ukulele that we have seen in George's earlier work.
It upsets me that Joji has not made this fact much more known because this track has been consistently the subject of criticism by critics and fans alike, but at the same time I understand, because at the end of the day George left that track in there for the die hard fans, not the critics.
Up until this point there is no doubt that Joji has played it safe, sure the album is much more grand and cinematic than its predecessor, but there's no denying that the signature sound is still there, we still get the hazy and moody slow bangers, if Nectar was only the first half then Joji might have had a strong album in his catalog, maybe even a classic, but I understand him wanting to expand and experiment with other sounds in order to grow as an artist.
The midsection gets a little bit tricky, as Joji begins to get out of his comfort zone and the album features start appearing, to me it sounds like Joji did not know how he could keep the listener interested in the second half of this album and decided to opt in for a bunch of features as a quick fix, some work out fine, some better than others.

Handsome young man, never pull up on time Lookin' in the mirror, lookin' good should be a crime, crime All this pain I'll never let show (No) My real thoughts, you'll never know (No)

• Lil Yachty on Pretty Boy

I never really listened to Lil Yachty that much aside from the obvious hits he had over the course of his career, but he clearly shined on this track as the feature, for starters, the track is very light-hearted, definitely one of the more lofi tracks on this album, the highlight for me without a doubt is the bridge, which sounds like something straight out of Pink Season, George was clearly having genuine fun with it, some even speculate that most of the bridge was made using samples from his earlier work as Pink Guy.
High Hopes, which features Omar Apollo, is one of the more lowkey cuts in here as well, the percussion on the instrumental and the detuned guitar on here remind me of some of Joji's stuff from BALLADS 1, unfortunately however the track doesn't stand out much, at least not as much as Afterthought with BENEE, another track where Joji's melodies and vocals shine through once again, and BENEE's feature definitely adds some character to the track, at least enough to the point where the feature made some sense
On Normal People, Joji recruits childhood friend rei brown, in an attempt to capture lightning again after their first collaboration, Once In A While. Unfortunately lightning didn't strike twice here for me and the track felt quite lackluster and uninteresting, especially for such an anticipated track and when compared to their first song, many of the tracks and collaborations on the second part of the album really felt like Joji just trying to recapture the magic of his earlier work, and while some of those attempts did work at the end of the day it does feel like a cheap cop out.

Oh, understand, girl, I'm out of sight To the other side, I don't want no stripes Got my insides loud like motorcycles Girl, don't notice it, I don't notice it

• NITROUS

Another example of Joji attempting to recapture magic is NITROUS, which marks Joji's second time collaborating with Clams Casino, the track is very reminiscent of their first track together, both Joji and Clams Casino however killed it, the track's instrumental is very murky and nocturnal, much alike most of the album, but that doesn't stop Joji's delivery, which is very fun-loving and upbeat.

By the way you move, I know you want me to Tell you all the rules, I know I'm searching too Give me all your clues and things to guide me through The end of the world, the end of the world

• Mr. Hollywood

Produced by the one and only Kenneth Instrumentals, Mr. Hollywood is one of the more heartfelt and personal tracks on this album, Joji is singing about his evergrowing popularity and how it will never affect what is important for him, which in this case is the girl he's singing about, like many other tracks on this album, you will often hear something that will remind you of Joji's older work, in this case it is the ad-libs on the chorus, which are very reminiscent of his ad-libs on BESIDJU, regardless the song has at least a bit of substance which makes it one of the more commendable tracks.
The final run of this album is where Joji flips the script here, there are a few tracks that have questionable artistic decisions, such as Reanimator, with non other than Yves Tumor, the track serves as an instrumental interlude before the final two tracks, however with a feature such as Yves Tumor I honestly expected much more than what we got, and what we got is basically a 3 minute track, with the first minute and a half being nothing than a drone-y, synthy instrumental, and the second half being quite a lackluster performance by Joji and his guest, much like some of the other tracks on the album, it seems like it received a similar treatment, where the track was initially unfinished and still half-baked, and rather than attempting to finish the track they opted for an easy way out, which in this case was making more than half of the track an instrumental and then calling it an interlude just to be safe.

"that weeknd synthpop track sure is doing huge numbers, maybe i should also make a synthpop track as well"

• Joji, probably.

I would be down to argue that if Blinding Lights by The Weeknd had not existed, 777 wouldn't have existed either, Joji's constant attempts at breaking into the mainstream and commercializing his sound have always left a bad taste in my mouth as it felt like it came from a place where authenticity is lacking, nevertheless I find it bizarre to make a track that is very similar to one of the most successful tracks of the year and not attempt to push it at all, that's not to say that 777 on it's own is not a good track, however there's no denying that the sound selection on the instrumental, some of the flows, and the chorus itself hold blaring similarities to The Weeknd's track, I understand why he would make such a track however and find it admirable at the very least.
Thankfully, the album ends on a strong note, the final two tracks are both beautiful even though they're worlds apart, Like You Do, is a quintessential love ballad from Joji, a stripped down instrumental with beautiful piano chords and a laid back vibe, Joji is singing about his current partner and how what they have might not work out, even though he feels like they're perfect for one another, the closing track, Your Man is a massive change in tempo, with an upbeat, electronic, deep house-esque instrumental, we hear a Joji that is optimistic, which is a nice change of pace, especially considering how bitter most of his albums and projects have been up to date.

Since I met you All the gloomy days just seem to shine a little more brightly Consider what we've got 'Cause I can never take you for granted

• Like You Do

Conclusion
There's no denying that some tracks on here sound like a bastardized version of Joji's signature sound. Joji is trying his best to commercialize his sound without sacrificing the rawer elements of it, which unfortunately results in a jumble of sounds. This album is not free of criticisms as there are many issues in here that need to be worked on, it's much less cohesive than its predecessor and at times sounds like a bunch of rough ideas put together in order to create the world's most average musical equivalent of a photo collage, but if we were to just set all of that aside and just look at this album for what it is, then there's definitely something in here for everyone. George might have not made a classic, and he certainly hasn't found his sound yet, but this album is an indicator that he's on to something, and once again I am already anxious to hear what he has in store next.
Talking Points

• What did you think of this album? Is it a good follow-up to BALLADS 1?
  
• Do you think Joji works better alone or when he has a team behind him?
  
• Do you think Joji will yet again set another high standard for himself next project?
  
• What are your predictions for Joji's sound in the future?
  
• Now that he's more keen on having features, who do you think would compliment Joji's sound the most?
  
• Favorite tracks?
  

Hey, it’s Coooolin!!! It’s Tuuesdayy! Terrific Tuesdaayy! Was it one for you though?! Tell me about your day, I’m interested! What did you do!? Let me know, doown beloow!!!
Here’s the new cards for today, thanks EA!

Silver Master Icons

Howie Morenz - 91 OVR - MTL / C - DIS² , PP²
Mats Sundin - 91 OVR - TOR / C - DIS² , T²
Scott Niedermayer - 91 OVR - NJD / LD - BAL² , SPE²
These require 9 Icon Collects — 6 if you have 88 OVR Scott Niedermayer
—

Fantasy Hockey Upgrades

Sean Couturier 93 OVR - UT
Req. - Base Ivan Provorov , and Philippe Myers + 2 Gold Collects
Mark Stone 93 OVR - UT
Req. - Base Alec Martinez , Shea Theodore + 2 Gold Collects
Cale Makar 92 OVR - UT
Req. - Base Gabriel Landeskog + 1 Gold Collect
Brock Boeser 91 OVR - UT
Req. - Base Braden Holtby + 1 Gold Collect ... - wow I look dumb getting Vancouver guys
—-

Primetimes

(More to come , will update)

NHL

Leon Draisaitl - 95 OVR - EDM / C - LTL¹ , GLA¹
Antemi Panarin - 93 OVR - NYR / LW - PP¹ , MAG¹
Jeff Petry - 89 OVR - MTL / RD - HOW¹ , SH¹
Jamie Benn - 88 OVR - DAL / LW - WM¹ , WH¹
Brandon Carlo - 86 OVR - BOS / C - SH¹ , GLA¹
Joel Farabee - 83 OVR - PHI / LW - SPE¹ , T¹
Miles Wood - 83 OVR - NJD / LW - LTL¹ , WM¹
Yanni - 83 OVR - TBL / C - PP¹ , MAG¹ ... do you hear yanni or laurel
Artturi Lehkonen - 81 OVR - MTL / LW - HOW¹ , WH¹
Chris Driedger - 79 OVR - FLA / G - 6’4” / 208 lbs - BAR¹ , SPA¹
Michael Mcleod - 78 OVR - NJD / C -DIS¹ , GLA¹
Philipp Kurashev - 78 OVR - CHI / C - BAL¹ , HOW¹
Yakov Trenin - 78 OVR - NAS / C - DIS¹ , T¹

Other Leagues

Matt Moulson - 80 OVR - BEA / LW - H and S¹ , PP¹ ... this man was a GOAT
Miguël Tourigny - 79 OVR - ARM / RD - SWA¹ , SPE¹
Francesco Pinelli - 78 OVR - RAN / C - SPA¹ , LTL¹
Connor Roulette - 78 OVR - TBIR / LW - H and S¹ , MAG¹
Semyon Der- - 78 OVR - PET / C - BAR¹ , WM¹
• • • • • • • • • • - - - - - - - - - • • • • • • • • • • • •

Packs Available

23H / 40M remaining
Ultimate Choice Pack
and
• Elite Players Pack - 37.5k C / 750 P
10 items , all Gold Players, with at least 8 80+ OVR Players
• Elite Pack - 25k C / 500 P
10 items, with at least 5 80+ OVR Players
• Prime Pack - 10k C / 200 P
10 items , at least 5 Players with at least 3 Gold Players and 2 NHL Players

P.S.

• Rivals Resets Today — 5pm EST
• Silver Master Upgrade for Howie Morenz, Scott Niedyy, and Matss Sundinn!

Hockey News Today

• Today in Hockey History
• NHL Rumours

Stock Market News

• Stock Market Rises
• AMC and GME update

Other News

• Willie sees his shadow
• Today’s Horoscope
——————

What’s to Come?

• SB Season Reset - Wednesday at 5pm EST
• Rivals Rewards - Wednesday at 5pm EST
• HUT Champ Rewards - Wednesday at 6am EST
• SB Rewards !! - Thursday at 5pm EST
• More Event Cards!! - Friday at 5pm EST
—————

Summary of the day

Quick Read
Best Forward of the Day - PT - is LEOONN DRAAIISAITLL OVR 95 with the syn LIIGHTTT THE LAAMPP and GLAADIIATORR
Best Defence of the Day - PT - is JEFFFF PETRRRYY OVR 89 with the syn SHUUTT DOWNN and HOWIITZZERRR
• Rivals Resets Today - where did you place?
———— —— ———

Important Notice

Make today the best day ever. Do something you wanted to do for a very long time. - within rules / legally - . You never know if tomorrow is blessed for you or not. Never take it for granted - its a blessing! Do something today that makes you feel way out of your comfort zone — because when you get out of your comfort zone, you’ll be super happy you did!

Interested in Stocks?

EA’s Stock Price, after hours - Feb 2
$ 141.81 (usd) —- Currency Converter
we looked at the stock at $137.54 usd
—— That is a difference of ( $4.27 / 3.10% ) —
You can listen to EA’s Conference Call here
Disclaimer - I am not a financial advisor. It is your money, please do your own due diligence. I am not responsible for your money. This is *not** advice. I added this section for an added educational purposes only. Thanks*
—— —— —— —-

NEED A SOUNDTRACK TO LISTEN TO?

• I made this for everyone. I’ll update it whenever I feel like it, but its been often!

DO YOU GUYS LIKE THE PLAYLIST?! For those not listening; How are you not listening to this playlist already!?
Comment songs to add, and please give feedback! It’s much appreciated!!
I currently have “Smells Like Teen Spirit” by “Nirvana” stuck in my head.... which you can play, recently added to the playlist!
Sidenote - How do you guys like the playlist!? I have a friend who makes music...and I really want to surprise him with some new people listening to his music... if you wanna help me, please click Here!! it would mean a lot to me!!
———-

Sites To Bookmark!

If you click here you will be redirected to bilasport. Bilasport is the best Online Streaming site for your entertainment needs for all sports! (Not affiliated)
A great streaming source recommended by NHLStreams is SurgeSport. Click on Hockey and you’ll be good to go!
Want to make your dream team, and show others what you’ve been working on, and much more? I will redirect you HERE!.
Here’s a helpful pack guide for you! Click!
Want to know how the market is holding up? With a simple TAP! you will be on the newly fresh made website for the HUT market, made by one of the guys on the sub!
.... what do the stats on a card mean? Is my card I want / pulled good? Click here to find out!!
When is my favourite team playing? When do they play!? Here you can click on this link, and tap on your favourite team. From there, tap “Schedule” . You can add this to your homescreen on iPhone by clicking the square with the upwards arrow, scrolling down, and tapping “Add to Home Screen”
——- —— —— —— —— —— —— —— —- —— —-

Fighting a Gambling Addiction?

Don’t feel scared to click here. Winning is SO much louder than losing. Know that you are NEVER alone. We are all here for eachother, and it is never too late to get help. I am here for you.
This is a VERY important thread, especially if you are new to HUT. Here!
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Thanks for reading.
I’m always welcome to feedback, please let me know what I can improve on.
If there’s anything missing, please let me know!
Take care, happy gaming! TODAY IS GROUNDHOG DAY!
• Coolin Killin It
(Life is like a puzzle, you just have to find the right piece.)

Albeit a week late, I want to share my 2021 portfolio for documentation purposes and for whoever is interested. I aimed to balance risk in this portfolio with some growth names and legacy plays. Down to brass tacks, I am putting my money in the highest quality companies (in my view) across a diverse set of industries I find attractive. Some of these names are overvalued in the short term. However, I have realized I am not in the business of beating Wall Street’s pricing, but would rather hold high-quality companies that I believe will grow faster that the market in the long term. In other words, I am totally fine paying a short-term premium for growth and quality. Below is a summary of the portfolio and big picture reasoning behind each investment. I'm definitely open to any feedback.

Company	Ticker	Entry Price	Exposure
ARK Genomic Revolution ETF	ARKG	$93.26	6.60%
CrowdStrike	CRWD	$211.82	11.78%
Disney	DIS	$181.18	10.53%
Enphase Energy	ENPH	$175.47	7.98%
Evolution Gaming Group	EVVTY	$101.02	12.77%
Facebook	FB	$273.16	11.05%
Redfin	RDFN	$68.63	10.41%
Teladoc	TDOC	$199.96	9.60%
Sea Ltd	SE	$199.05	14.09%
Waste Connections	WCN	$102.57	5.19%

ARK Genomic Revolution ETF (BATS: ARKG) - Invests in companies advancing genomics. The companies held in ARKG may develop, produce or enable: CRISPR, Targeted Therapeutics, Bioinformatics, Molecular Diagnostics, Stem Cells, Agricultural Biology.

• Innovative industry. Since 2003 the cost to sequence a human genome has dropped from nearly $3bn to less than $1,000. ARK believes that as costs continue to drop, genomic sequencing will become a standard of care in oncology. It will introduce more science into healthcare decision making, enable personalized medicine, and accelerate drug discovery. ARK estimates that genomic sequencing revenues will grow 43% at an annual rate, from $3.5bn last year to $21bn in 2024.
• Cathie Wood. She’s a beast stock picker. Out of all the ETFs she runs, her closest competitor trailed by 60%. Her worst ETF still doubled investors' money. Her strategy is to make investments into companies that she considers incredibly transformational and she has seen success doing it.

CrowdStrike (NASDAQ: CRWD) - Cybersecurity technology company that provides endpoint security, threat intelligence, and cyber attack response services.

• Best in class technology. Remember about a week ago a bunch of Russian hackers breached SolarWinds? The same hackers also tried to hack CrowdSrike at the same time but were unsuccessful. I’ve wandered on to a bunch of cybersecurity forums, and the general consensus is CrowdStrike has developed the best cybersecurity solution by miles. CRWD is the undisputed leader in cybersecurity.
• “Pick-and-shovel” investment into the world’s increasing digitization. Even in the absence of COVID, cybersecurity remains a key component of the world’s increasing digitization as cyberthreats have been an ongoing issue from the onset of the internet. In the last decade we have seen a bunch of hacks where companies have exposed sensitive customer information. It seems companies are just starting to realize the importance of cybersecurity.

Disney (NYSE: DIS) - Worldwide entertainment company that you all are probably familiar with.

• Reopening trade. In 2019, parks generated 45% of total operating income for DIS. Full reopening and attendance in parks will be slow, but certainly benefit DIS when it happens. The company has been executing on several other segments in the meantime (i.e. streaming). It has proved competitive, increasing the margin of safety if parks take longer to reopen.
• Fast-growing streaming division. DIS has proved agile as it successfully launched a streaming service, Disney+, that has already gained 86mn+ subscribers which was the company’s original 5 year target. This is promising as it shows management can adapt to rapidly changing technology trends.

Enphase Energy (NASDAQ: ENPH) - Designs and manufactures software-driven home energy solutions that span solar generation, home energy storage and web-based monitoring and control.

• Shift to clean energy; ENPH emerging as market leader. Going into 2021, sentiments towards solar have been at an all time high. This trend is expected to continue, especially after the Georgia run-off results. Solar firms are expected to benefit from extended tax incentives on both the consumer and producer ends.
• Technological advantage. ENPH has developed the industry leading solution and is rapidly taking market share from its primary competitor, SolarEdge. Pricing reflects this, but it's expected to continue. Among key competitors, Enphase has been one of the lowest cost producers. Its low-cost structure is a major contributing factor to its improving margins.

Evolution Gaming Group (OTC: EVVTY) - Swedish company that develops, produces, markets and licenses integrated B2B live casino solutions for gaming operators.

• Early mover advantage. Evolution’s lack of competition enables it to rapidly grow in new markets and create a loyal customer base, with high switching costs. The company has effectively grown EBITA margins from 41.6% in 1Q18 to 64.8% in 3Q20. Margin expansion is expected to continue.
• Massive untapped markets. Europe is estimated to be around $2.5bn (EVVTY has 50% market share), Asian market is ~15x the size of Europe (150% YoY growth for EVVTY in Asia). North America’s market is ~$210mn, a 42% increase YoY, with NJ and PA the only states currently operating (NY looks promising). Management thinks the US will be the largest in the long-term.
• Undetected from Wall Street. Evolution has almost no analyst coverage in the US and very minimal coverage in Europe, presenting opportunity for additional growth as institutional money managers recognize this opportunity and draw attention to the stock. Additionally, Evolution has a founder-led management team that is highly aligned with shareholders (mgmt owns over 30% of the stock).

Facebook (NASDAQ: FB) - Enables people to connect through devices. It’s products include Facebook, Instagram, Messenger, WhatsApp and Oculus.

• Zuck. It’s not a question of who is the next Jobs/Bezos/Gates/Zuck, because Zuck is super young. He has a history of being able to execute: IG acquisition / transition from desktop to mobile / denying multiple acquisition opportunities in his twenties.
• Undervalued. FB is the cheapest among the FAANG stocks, yet has some of the highest growth rates. This is mainly because of its continuous political scandals. With Trump out of office, I think FB has a chance to stay out of trouble and start to realize higher multiples. The antitrust lawsuit is not a threat imo, it is actually an opportunity. If the govt forces FB to break up, we would get shares in the spin-offs, which would be valued at a higher multiple than FB. For example, if Instagram spun off from FB and traded at the same multiple as SNAP, Instagram’s market cap would be larger than FB’s.

Redfin Corporation (NASDAQ: RDFN) - Provides residential real estate brokerage services.

• Digitization of Real Estate (i.e. “iBuying”). Technology in RE is moving from being informational to transactional. Redfin’s iBuying service is dubbed “RedfinNow.” The service basically buys homes from sellers looking for a quick and convenient sale (close deals within 10-30 days). This segment isn’t profitable yet as it is just getting started, but promising as the management adapts to technology trends.
• Inter-US Migration and housing outlook. People are moving out of the cities because of COVID / trying to avoid taxes / etc. which increases demand for Redfin’s services. With interest rates extremely low (and no expectation for them to increase), homebuying demand should continue to grow.
• RDFN most attractively valued compared to Z and OPEN, with the most upside potential given its market cap ~$7bn. Some are predicting RDFN might start offering rental services as well. RDFN has the best LT margin potential.

Teladoc Health (NYSE: TDOC) - Provides virtual healthcare services on a B2B basis to its clients and provides services to consumers directly and through channel partners.

• Competitive positioning in industry ripe for disruption. Healthcare is a huge market yet to be significantly disrupted. COVID has accelerated this disruption. Providers who were once opposed to telemedicine now realize its benefits and several regulatory changes are promising for telemedicines growth potential. Medicare and other government-sponsored coverage is expected to include telemedicine benefits, increasing TDOC’s TAM.
• Livongo acquisition. From the consumer POV, this will increase access to healthcare at a lower cost. Teladoc will have access to a larger amount of data it can interpret to refine its services and monetization strategies.

Sea Ltd (NYSE: SE) - Digital entertainment, electronic commerce, and digital financial services. The Company operates three business segments: Garena, Shopee, and SeaMonkey. The Company’s digital entertainment business, Garena, is a global game developer and publisher with a presence in Southeast Asia, Taiwan, and Latin America. Garena provides access to mobile and personal computer online games. Shopee provides users with a shopping environment that is supported by integrated payment, logistics, fulfillment, and other value-added services. SeaMonkey business is a digital financial services provider. SeaMonkey offers e-wallet services, payment processing, credit related digital financial offerings, and other financial products.

• Diversified consumer internet company with market-leading position. Sea caters to Southeast Asia and Taiwan, providing its online gaming, e-commerce, and payment platforms. Shopee has overtaken competitors, it is widening its market share lead. ESports is a rapidly growing market (15.7% YoY to $1.1bn in 2020) and Sea is outpacing market growth.
• Pay for quality. The best companies keep going up for years in a row, and I think Sea is in the early stages of being classified as such a company. It’s worth $100bn but has effectively proved its ability to identify opportunities and expand business lines.
• Still early stages of developing its consumer banking business, so we get the security of a bigger, established company with upside for an additional, lucrative business line such as fintech.

Waste Connections Inc. (NYSE: WCN) - Waste services company that provides non-hazardous waste collection, transfer, disposal and recycling services.

• Recession resilient; re-opening trade. The waste management industry is recession resilient, it will always be around.
• Non-hazardous waste collection. With a progressive government likely to push climate initiatives, recycling and non-hazardous waste collection are likely to benefit on the back end.
• WCN has a large moat; there isn’t much of a competitive threat the way the industry operates. Management’s strategy is to generally only spend what FCF is available. This enables the company to make acquisitions while handling its debt load. Great for stable growth.

​
P.S. I have two other accounts - one with about 40 growth stocks and another with about 10 big names / ETFs. However, this portfolio has the largest allocation for 2021. My first time trying a more concentrated approach.

Real Luck Group LTD CVE: LUCK TSX: LUCK.V
What does it do Real Luck Group Ltd (CVE:LUCK) is one of the first movers in the esports betting market and one of the few pure-play names. Its Luckbox operating business is a dedicated esports betting site currently accepting customers from about 80 territories globally. Luckbox was built from scratch by a team now led by chief executive Quentin Martin, a former top-ranking professional cardplayer and esports gamer in the UK and Canada. He and two ex-colleagues from Canada’s Pokerstars together co-founded Luckbox in 2018 and soft-launched a live product in spring 2019. The esports betting website and app are licensed by the Isle of Man, which from a player-protection perspective is one of the best gaming licences in the world.
Why esports betting? With Generation Z more likely to watch computer games than traditional sports, esports is becoming ever more mainstream and even before the coronavirus pandemic was predicted to be facing the highest growth potential of any sport. Luckbox has seen first-hand the spike in players moving from betting on sports to betting on esports in 2020 and has managed to lock up around 75% of its customer gains. Martin says esports betting, which uses the same licensing and infrastructure as the existing traditional sports betting industry, offers the potential for higher profits and has barriers to entry from the betting models.
What’s the latest In December, parent company Real Luck Group listed on the TSX Venture Exchange in Toronto. This followed a CA$6mln funding round from investors in the summer. Around the turn of the year, Luckbox has plans to add the option to bet on around 100 more traditional sports and other events, including football, baseball and tennis, as well as developing a casino offering in the following months. Looking ahead to 2021 at the time of the IPO, Martin said there remains “huge” potential for further organic growth through content marketing, affiliates, partnerships, influencers and direct media. There are also plans from a B2B perspective, bringing odds compilation in-house, with Martin saying a merger or acquisition would probably be the most effective way to achieve that.
article: https://www.proactiveinvestors.co.uk/companies/news/936987/real-luck-group-offers-chance-to-get-into-esports-betting-at-level-one-936987.html

Missed out on SCR.TO? RIDE $LUCK TO THE MOON! 🚀🚀🚀🚀
Real Luck Group LTD CVE: LUCK
What does it do Real Luck Group Ltd (CVE:LUCK) is one of the first movers in the esports betting market and one of the few pure-play names. Its Luckbox operating business is a dedicated esports betting site currently accepting customers from about 80 territories globally. Luckbox was built from scratch by a team now led by chief executive Quentin Martin, a former top-ranking professional cardplayer and esports gamer in the UK and Canada. He and two ex-colleagues from Canada’s Pokerstars together co-founded Luckbox in 2018 and soft-launched a live product in spring 2019. The esports betting website and app are licensed by the Isle of Man, which from a player-protection perspective is one of the best gaming licences in the world.
Why esports betting? With Generation Z more likely to watch computer games than traditional sports, esports is becoming ever more mainstream and even before the coronavirus pandemic was predicted to be facing the highest growth potential of any sport. Luckbox has seen first-hand the spike in players moving from betting on sports to betting on esports in 2020 and has managed to lock up around 75% of its customer gains. Martin says esports betting, which uses the same licensing and infrastructure as the existing traditional sports betting industry, offers the potential for higher profits and has barriers to entry from the betting models.
What’s the latest In December, parent company Real Luck Group listed on the TSX Venture Exchange in Toronto. This followed a CA$6mln funding round from investors in the summer. Around the turn of the year, Luckbox has plans to add the option to bet on around 100 more traditional sports and other events, including football, baseball and tennis, as well as developing a casino offering in the following months. Looking ahead to 2021 at the time of the IPO, Martin said there remains “huge” potential for further organic growth through content marketing, affiliates, partnerships, influencers and direct media. There are also plans from a B2B perspective, bringing odds compilation in-house, with Martin saying a merger or acquisition would probably be the most effective way to achieve that.

Hello! So, if you haven’t been listening to the news about the stock market (because, I mean, normally, who would?) we’re in a very interesting situation right now with a subreddit here (WallStreetBets) going up against large hedge funds in a short squeeze war. And I think this would be the perfect time for a educatinment channel to maybe help explain what the h e double toothpicks is happening. Not to make any predictions really, but to explain what the stock market is, what does it mean to short a stock, what is a short squeeze, and why does a bunch of random, self-described idiots (seriously, they call themselves this on the subreddit among less appropriate terms) are able to make the big wall street hedge funds freak out.
“But this isn’t finance theory!” You may be saying. “What does this have to do with games?” One word friends - GameStop (or is that two words mashed together?). The stock that started this whole debacle is our friendly, brick-and-mortar, “I’ll give you 25 cents for your closet of used games”, GameStop. But certain people saw that they overreached their bounds - They were selling stocks they didn’t even have. So what do those savvy internet folks do? They buy. And buy a lot. In fact, they buy so many shares that the big guys can’t buy the stocks they promised to return. So the price for stocks go up, supply and demand right?
And so I think that Game Theory, with it’s mission to make hard to grasp concepts and ideas more attainable through video games and pop culture, should take this on and help explain how the game of Wall Street is played. Just as a short list of topics to cover and a brief explanation - I’m sure the GT team can come up with a better, more entertaining, analogy and such:
• What is a stock and a share? - A share is basically a small partial ownership of a company, and the stock of a company is basically all the shares together
• What does shorting a stock mean? - It means someone borrows shares from someone, sells it, hopes the stock prices go down, buy the shares back for cheap, and return it to the lender, pocketing the difference. This means that it’s in the stock broker’s best interest to see the company who’s shares they sold fail.
• What is a naked short? - Basically it means you’re selling shares that you don’t have or don’t even exist - sounds illegal right? Well, it is. But the big guys do it anyways.
• What is a short squeeze? - It’s when people take advantage of those trying to short a stock by buying a lot of cheap shares, holding them, and forcing the stock to skyrocket as short sellers scramble to buy back their shares before they lose their bets, and yeah, Wall Street is basically gambling with the economy instead of a casino.
• And finally, why is this such a big deal? - Because it’s a historic moment - a group of random, everyday joes online are able to make the big hedge funds and Wall Street guys shake in their boots. Remember how I said Wall Street is basically gambling without a casino? Well, in many cases, it’s rigged gambling. Hedge funds and big players have stacked the decks in their favor so much that they forgot there’s a risk to gambling - in fact, when they see a risk, they bend the rules even more to stop any chance of failure. The limited ways for everyday people to participate in the stock market, for example through apps like Robinhood, were restricted - you could only sell GameStop shares for a while, then they back pedaled and say you can buy 1 share, and now I think they’re saying 2, oh but the big guys could buy things just fine - clearly market manipulation. EDIT: Oh and by the time I finished posting this, they’ve also started a disinformation campaign about stocks being “closed” or “ran out of time” - which is false, stocks and shares can’t be closed, options can be, but that’s something different - An option is essentially an agreement saying “If this stock’s price goes to a certain amount by a certain date, I want the option to buy/sell it in the future for this agreed upon price”
That’s what made the ordinary people of reddit, in classic internet contrarian fashion, go from “Lol let’s mess with these guys and get the stock to $420.69 for the memes” (yes, that was actually a goal at first) to “You know what? Screw it! We’re sending this **** to the moon! You want to break the rules? Just try us”
TL;DR: Regardless of how it all pans out, this is a prime time to educate folks on how the stock market works, and the fact that it involves 1) Actual game theory for when to hold or sell shares, and 2) centers around GameStop, a video game retailer, well, it seems like a perfect time to me. After all, Game Theory have done theories with a lesser connection (KFConsole, I’m looking at you - you and all your chicken hearing goodness)
Also - Easy title or thumbnail: The deal with GameStonks

Mods please pin this as a resource!
Current Conditions of the Market:
Let me be clear: this is not the typical conditions of the market where stocks fluctuate double and triple digit percentages per day. There’s a place for that - the casino. In recent weeks, herds of new traders are pouring into the trading scene hoping to get a piece of the volatile market that has turned the rags to riches, or the other way around. The stock market as a whole, under normal conditions, moves gradually in both directions, guided by trends, innovation, speculation, earnings report, and financial changes. What we are in right now is a hysteria-filled environment that is risky for both veteran traders and novices. Any uninformed, reckless decision can produce different results - by chance. Be wise and do not let chance underlie your success or bankruptcy stories. Please do your research first before investing into anything and whatever you do, do not make the mistake of over-extending yourself with margin (brokerage-provided capital) that you cannot repay should things go south. People have and continue to make this fundamental mistake that will ruin them financially for years. Stock investments should be about long-term growth, stability, and supplemental to your income. Investments should give you access to the opportunity of financial freedom, but should not be your primary source for income. Do not listen to stock gurus and paid-only discord groups - they don’t make money from stocks, they make money from you. Lastly, this atypical market condition is the perfect storm for spontaneous “pump and dumps” where stocks become inflated, and based on fool’s theory or musical chairs (whichever you prefer), the last one that gets out gets burned. Be smart, be patient, do the research.
Basic Stock Jargons & Short/Long Positions:
Long - you’re buying and holding a stock with the intention for it to increase in value.
Short - you’re borrowing shares from a lender (brokerage, investment firm, individual investors), selling it to someone, and hoping to buy it back at a lower price. Your profit is the difference in the sell and buy back price. I’ll provide a real world example because this concept it a bit more complex:

• Person A is a share lender. They want to lend the share and get paid a small interest rate as compensation.
• Person B asks Person A to lend him that share temporarily. Person B does not pay anything upfront, but he promises to pay Person A in the form of interest over time.
• Person B finds a buyer Person C. Person C wants to buy a stock so it can go up. Person C is “long” on this stock. Person B, however, is short on this stock because he wants the value of the stock to go down.
• Person C pays Person B $10 for the stock. Now, Person C has spent $10, and Person B has gained $10.
• Two hypothetical situation happens now:
  • Scenario 1: Stock value increases to $15. Person C is now up $5 and he sells because he’s making nice gains. Person B needs to buy back that share at $15, but he only gained $10 profit initially. Now he needs to fork up $5 to buy back the share, and then return the share back to the lender + any interest accrued. In this scenario, the “short” lost money, the “long” gained money, and the “lender” made interest money.
  • Scenario 2: Stock value decreases to $5. Person C is now down $5 and he sells to cut losses. Person B needs to buy back that share at $5, but he already has $10 in profit initially. Now he pays $5 for the share, leaving him still with $5 profit, and returns the share back to the lender + any interested accrued. In this scenario, the “short” made money, the “long” gained money, and the “lender” made interest money.
• The above scenarios help to show why “shorts” (typically hedge funds or experienced traders) might want to manipulate the stock price to go down. Hedge funds have an incredible amount of power in the market, which I will explain in a bit, and can often create serious price movements to invoke price action that benefits themselves. Shorts, therefore, have the opposite intention of longs. They want share prices to go down, and in the process, can bankrupt certain companies that rely on the stock market liquidity to stay afloat. In other words, when investors leave a stock because it is dropping in value, the company loses that money that they could have used to pay off debt, grow the business, develop new products, pay for expenses, etc.

Market Manipulation:
Market manipulation is not new to the scene. Investors have long known of the existence of stock market manipulation tactics, and every day, we may observe some levels of manipulation in specific stocks, specific categories or industries of stocks, or the entire market. Market manipulation is defined as any actions performed with the intention of moving a certain stock price in favor of the manipulator. In this case, these are the wealthy “whales” or hedge funds, both of which have enormous capital capable of shifting stock prices at alarming speeds. Keep in mind, not all hedge funds do this and not all hedge funds are “shorts”. Some are “neutral” and act as lenders to make money, some are “growth-based” and invest just like everyday traders with the intention of raising share prices, and others are “short” which are probably perceived to be the sadistic groups of the bunch. Below, I will be discussing how manipulation occurs and on different scales.
Manipulation Tactics on a Spectrum:
Market manipulation can happen in certain stock, sectors, or the entire market. There are probably far more types of manipulative tactics than we know, but I will describe the most basic types and the strategies behind it.
Scenario 1:
Let’s say a hedge fund just opened a short position on stock X. Stock X is rising in value because general investors see it as a potential growth stock. Hedge funds are not too excited about this increased share value, so they can “hedge” or protect themselves, by selling put options. When they sell puts, they are anticipating that the stock will continue to surge, which causes the puts to become worthless at expiration, but on the contrary, they will be collecting the “premium” or money paid upfront by traders that bought the put. At the same time, this hedge fund will slowly “cover”, or buy shares of Stock X, so that the increased value of the shares will offset the short position which is losing money. The manipulation here is by using the sheer amount of capital in hand to bolster the stock, both creating favorable conditions for the puts that they sold and the share that they purchased as cover. If they want to add another level of manipulation to this, they can also purchase call options, which will result in profit if the stock price goes up. In this scenario, hedge funds make money at the expense of put option buyers and other shorts that do not have manipulative power or capital to recreate this same strategy.
Scenario 2:
Let’s say a hedge fund just opened a short position on Stock X. Stock X is rising in value because general investors see it as a potential growth stock. This hedge fund does not want to risk extra capital to cover their short position (by buying shares, selling put options, or buying call options), so they try a different route. Keep in mind that hedge funds are typically heavily invested in many stocks and assets, meaning they have a lot of power in deciding the direction of many stocks that have potential to instill widespread fear across the entire market if it drops. Take for example, if Apple and Google began to hurl downwards, this can create panic in the market where everyday traders might sell their shares at a loss. This in turn might ripple through the market as other investors in other stocks are predicting a downward trajectory across the market since these big name stocks are losing value so rapidly. Conveniently enough, hedge funds own a lot of these big name “FANG” stocks.
If I am a moderately sadistic hedge fund, I can sell off a large holding of shares (in the scale of multi millions or billions) that are in the same sector as Stock X, which would incite fear across the sector, creating panic sell offs. The price will drop sharply across the board, including Stock X, and the short position will produce big profits. Because this hedge fund sold off a large chunk of their shares at a good price, they can now cover their short position (essentially getting rid of it), and then buy up these same stocks that were let go earlier, only this time at a much cheaper price. The hedge fund has now made money not only on the short position, but now they got into the stock at a cheap price in which they can explore other manipulative tactics to bolster the price again. This can be done by encouraging analyst upgrades, publicizing “newly” purchased positions without disclosing the fact that they previously owned it, etc.
Scenario 3:
This one involves technology: algorithm trading (commonly referred to as algo trading). This one is a really intricately designed manipulative tactic that investors really have no way of getting around. Algorithm trading is the process of using high-speed super-computers and a team of traders to constantly monitor market activity and trade when opportunities arise. In this case, the hedge funds do not have to do any direct manipulation of the market, which makes this 100% legal. How this works is by taking advantage of how trading works and the time it takes for a trade to be made. For you general investors, we have mobile apps and web-based trading platforms to trade. When we like a stock, we have to go through the motion of inputting the stock ticker symbol, the amount of shares, the price we are willing to pay, hit submit, and confirm the trade. For hedge funds using algorithm trading, all this is done autonomously, which makes submission of an order several magnitudes quicker. When an order is submitted, it goes through a brokerage (Fidelity, Webull, ETrade, TDA, RH, etc.) and the data is rerouted to a clearing house (intermediate party that verifies and processes the trade). Clearing houses are responsible for making sure your orders are filled, but they take it on a first come first serve basis. So if a stock is moving quickly, hedge funds have a serious edge in getting in cheaper and faster as well as getting out higher and faster.
Algorithm trading is integratable as part of the buying and selling strategies mentioned in the two previous scenarios, which is why they can almost guarantee profit. Algorithm trading also uses a lot of data in their backbone to determine the trades that have a high chance of profitability, and it acts on various factors such as volatility, volume, interest activity, news, etc. In some cases, these algorithms can be set to do some extremely sadistic things. I’ll start by talking about “market orders” vs “limit orders”. Before you make a trade on your brokerage, you will notice an option that says “market order” or “limit order”. Market orders are an agreement that you will purchase the stock or option contract at the best price in the market in the momentary space in time. There is of course a huge risk to that because in that short moment in time, there may not be anyone selling at a good price, and instead, some people might set sell limits at ridiculous prices. For example, some people set a sell limit at $1000 for GME. If you did a market order, and you get really unlucky, you might end up snagging a share for $1000 each, when the actual share value might be $300. However, when you set a “limit order”, you are agreeing to buy a share at a maximum price that you designated.
In the event that a hedge fund siphons a ton of shares of a company, the algorithm can be set to sell these shares at a ridiculous sell limit. Remember, when they buy or sell, it’s processed significantly faster at the clearing houses, so if you’re that one unlucky trader that went for a market order on a stock, you might end up purchasing it at a huge premium set by the hedge funds themselves. Moral of the story: DO NOT PURCHASE AS MARKET ORDER - ALWAYS PURCHASE AT LIMIT ORDER.

I'd love to hear people's thoughts on ETH 2.0, and how you think it'll affect dApps whether it be DeFi, or "legacy" dApps from the past few years.
I feel that discussing what Ethereum 2.0 means for the broader ecosystem is the best starting point.
ETH2.
It’s incredible news, it’s great news- after many, many years of development, December 1st marked the new beginning for Ethereum’s foundational layers, their subsequent upgrades going into the new year, and the next. In my opinion, the Ethereum blockchain is still sort of in its “infancy” as a technology that is intended to be utilized worldwide, and by all. The average user still cannot fathom the expensive transaction/gas fees required to interact with decentralized applications (dApps), the dApp creators struggle with managing them on their side, and onboarding new users anywhere is still a process that’s a major focus in the space.
The “Beacon Chain” launch on December 1st marked a pivotal first step in finally upgrading Ethereum into a more sustainable (green) blockchain network by introducing a proof-of-stake consensus algorithm that’ll operate alongside the current proof-of-work one that utilizes loads of energy via mining. The proof-of-stake transition also increases security of the network via greater disincentives for attacks. I say that this initial launch was a first step because it is- it was phase 0 of ETH2.
Whilst this didn't necessarily change the network drastically, it allowed the next essential step and upgrade to begin sometime in 2021- chain sharding. This is where the real good stuff happens for the Ethereum network- it greatly improves the network capacity by reducing congestion, and also increases the scalability and network participation as well. This is fantastic news for all dApps on the network that have suffered from gas fees, network congestion, etc.
Eventually, hopefully by the end of 2021 (emphasis on hopefully) or within 2022, both the Beacon Chain and the shard chains will be merged or “docked” into Ethereum entirely, removing the prior proof-of-work consensus algorithm. By this point, Ethereum will be a blockchain powerhouse.
Okay, so what about the dApps?
I want to hear about any and all of them that this community are watching, or have been watching.
I’m going to share some thoughts here as to why I feel FunFair (FUN)'s future is actually brighter than ever before. As a long-time supporter of the project since its 2017 launch, and an avid CasinoFair customer that has absolutely recommended the platform to friends, let’s dig in. I won’t be speaking on any price predictions- never have, never will.
There’s several points I’d like to mention here, and for the sake of readability, I’ll keep it mostly in bullet point form. ETH2 benefits FunFair as a decentralized application in many ways:
• Faster transaction throughput due to reduced network congestion (we’ve seen the issues it has caused us, even with our Fate Channel technology).
• This means players in our casinos can enter games faster, cash out quicker, and play games with more efficiently.
• Less transactional (gas) fees expensed by FunFair for casino players.
Aside from the news of ETH2 (which I personally think is one of the reasons the market has been booming gradually alongside Bitcoin’s rise), the FunFair treasury has increased substantially. This should be rather obvious as to why its beneficial, but for clarity it means:
• FunFair’s “runway” as a company has increased in length.
• FunFair can, if they please, utilize more resources as they see fit to hasten or improve upon company operations.
• FunFair now has more time, respectively, to build upon their vision.
The FunFair team consists of intelligent, diligent, hard workers spanning a diverse set of skills that really stand by the company ethos, and the vision of: building a better future for the gaming industry that will deliver a fairer, more secure and more accessible gaming experience for all.
In a time where we have seen the decentralized finance or “DeFi” movement on Ethereum garner all of the attention, and where projects implode, rug pull, and exit scam left and right, with extreme high levels of risk, completely anonymous developers, and so forth… FunFair remains as it always has, a completely open, public, and transparent company alongside a public team not afraid to work in or outside of any spotlight.
With all of the updates from the Q4 update, and the subsequent AMA with the team on their website, I really feel comfortable and confident that the team will eventually achieve their high level goals as a blockchain company that's been here since 2017.
Aside from this company, what others are going to benefit from ETH2.0?
What are your thoughts on ETH2.0 and the current state of the market?